Be careful to mix this up with relevant, engaging non-commercial content for your user base, so you don't turn them off and maintain high levels of engagement. Thus, picking the right keywords is critical. Do hairdressers like Lucy Hall maintain the condition of your hair? In IOC 20-year vision, Google …

When a website is well-optimised, its service or product category articles can often outrank the homearticle. Google's algorithms are always changing and updating, and increasingly there is more and more focus on the user - with the search engines favouring quality content over poorly written, keyword-stuffed pages. Looking after well being …

For example, you might need to correct a 404 error, get rid of a duplicate page, readjust for new keywords you're targeting, or change some design element to perform better. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on …

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage When I conduct keyword research I usually generate a short list by eliminating anything over eight thousand searches per month and …