No-follow all backlinks

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in …

more ...

Aligning your goals in relation to social media

There is some truth to this, but there is certainly a lot more to SEO. Read on for more information! The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Have you ever tried to buy an …

more ...

Why web crawlers matter

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. The hierarchy of effects model suggests that prior to making a purchase, a consumer goes through the stages of awareness, knowledge, liking, preference, and conviction …

more ...

Why your digital marketing strategy should centre around RSS feeds

Google can't infer or "make sense of pictures, colours or music." So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. For instance, a topic about …

more ...