Dealing with Google negativity in relation to offsite SEO

As a rule of thumb, make sure your title tag is no more than seven words and less than sixty two characters, including spaces. If a new competitor emerges in the field with a great new site and tons of interesting, original content, you could easily get swept off your …

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Lessons I learned about non reciprocal links

Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of …

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