As a rule of thumb, make sure your title tag is no more than seven words and less than sixty two characters, including spaces. If a new competitor emerges in the field with a great new site and tons of interesting, original content, you could easily get swept off your …

Tags can indirectly influence your rankings by making your content easier and more enjoyable for visitors to read, and by providing keywordrich context about your content for the search engines. In general use, parameters should be avoided wherever possible. I asked where I could find SEO Expert but no-one could …

Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of …